100 Amazing Simon Sinek Quotes

Looking for the best Simon Sinek Quotes? Then look no further.

Simon Sinek is an author, public speaker and consultant with a unique and innovative view of business that inspires growth by putting people first.

He’s the author of 4 books including the bestseller Start With Why: How Great Leaders Inspire Everyone to Take Action.

When I was learning about Simon and his work I couldn’t help but feel inspired by his mission and the way he thinks, so I’ve put together a collection of the 100 best Simon Sinek quotes that would help inspire you too.

If you like them then make sure you share this post with your friends.

Simon Sinek Quotes

1. “Champions are not the ones who always win races – champions are the ones who get out there and try. And try harder the next time. And even harder the next time. ‘Champion’ is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.” – Simon Sinek

2. “I find, when you’re an optimist, life has a funny way of looking after you.” – Simon Sinek

3. “Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound.” – Simon Sinek

4. “It’s important to slow down, every now and then, for no other reason than to call someone to say ‘Hi.’ It doesn’t have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.” – Simon Sinek

5. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.” – Simon Sinek

6. “More information is always better than less. When people know the reason things are happening, even if it’s bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.” – Simon Sinek

7. “The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger – not because they don’t acknowledge that it exists, but because they are just too afraid of it to look it in the eye.” – Simon Sinek

8. “When you explain to people what you’re trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it’s just for that short time you’re on the phone.” – Simon Sinek

9. “Spending too much time focused on others’ strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong.” – Simon Sinek

10. “If no one ever broke the rules, then we’d never advance.” – Simon Sinek

11. “The only time I waste is time I spend doing something that, in my gut, I know I shouldn’t. If I choose to spend time playing video games or sleeping in, then it’s time well spent, because I chose to do it. I did it for a reason – to relax, to decompress or to feel good, and that was what I wanted to do.” – Simon Sinek

12. “Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.” – Simon Sinek

13. “Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.” – Simon Sinek

14. “If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you’ll need their help. And two, because it’s a sign you respect people, which all great leaders do.” – Simon Sinek

15th Simon Sinek Quote: “No matter when or where, always bring your ‘A’ game, because you never know when it will open doors for you.” – Simon Sinek

16. “Though we may have desires or bold goals, for whatever reason, most of us don’t think we can achieve something beyond what we’re qualified to achieve. Why, I ask, do we let reality interfere with our dreams?” – Simon Sinek

17. “Some would argue that you’re as successful as the company you keep. Certainly there is a connection between our friends and who we are.” – Simon Sinek

18. “To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world.” – Simon Sinek

19. “Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.” – Simon Sinek

20. “I’d rather play in the major leagues and have some bad games than play consistently good ball in the minors.” – Simon Sinek

21. “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” – Simon Sinek

22. “The goal is not to be perfect by the end, the goal is to be better today.” – Simon Sinek

23. “A star wants to see herself rise to the top. A leader wants to see those around her become stars.” – Simon Sinek

24. “If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.” – Simon Sinek

25. “When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.” – Simon Sinek

26. “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek

27. “The more you inspire, the more people will inspire you.” – Simon Sinek

28. “No one knows everything. But together, we know a whole lot.” – Simon Sinek

29. “Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.” – Simon Sinek

30th Simon Sinek Quote “One of the greatest things you can do is give your time and energy – things you will never get back.” – Simon Sinek

31. “Be obsessed with your mission and cause. Not beating your competition.” – Simon Sinek

32. “Working hard for something we don’t care about is called stress; working hard for something we love is called passion.” – Simon Sinek

33. “Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.” – Simon Sinek

34. “It is better to disappoint people with the truth than to appease them with a lie.” – Simon Sinek

35. “Always plan for the fact that no plan ever goes according to plan.” – Simon Sinek

36. “Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.” – Simon Sinek

37. “Confidence is believing in yourself. Arrogance is telling others you’’re better than they are. Confidence inspires. Arrogance destroys.” – Simon Sinek

38. “The hardest part is starting. Once you get that out of the way, you’ll find the rest of the journey much easier.” – Simon Sinek

39. “If everything goes right, we get a good experience. If everything goes wrong, we get a good story.” – Simon Sinek

40. “If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.” – Simon Sinek

41. “Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.” – Simon Sinek

42. “Most organisations only focus on WHAT they do and HOW they do it – tactics and strategies – and they aren’t even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organisation, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways – increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.” – Simon Sinek

43. “Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.” – Simon Sinek

44. “Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.” – Simon Sinek

45th Simon Sinek Quote “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” – Simon Sinek

46. “When we point to obstacles we inhibit progress. When we offer solutions we advance.” – Simon Sinek

47. “We should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.” – Simon Sinek

48. “Words may inspire, but only ACTION creates change. Most of us live our lives by accident – we live life as it happens. Fulfilment comes when we live our lives on purpose.” – Simon Sinek

49. “Value is not determined by those who set the price. Value is determined by those who choose to pay it.” – Simon Sinek

50. “We must all try to empathise before we criticise. Ask someone what’s wrong before telling them they are wrong.” – Simon Sinek

51. “Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.” – Simon Sinek

52. “Don’t show up to prove. Show up to improve.” – Simon Sinek

53. “We can teach only if we are willing to learn.” – Simon Sinek

54. “Inspire people to do the things that inspire them and, together, we can change our world.” – Simon Sinek

55. “Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.” – Simon Sinek

56. “I don’t care about convincing the people who think I’m naive or an idiot. I’m interested in how do I inspire the people who are open-minded that there’s a different way of seeing the world.” – Simon Sinek

57. “To succeed takes more than the desire to win. It also takes the acceptance that we could fail.” – Simon Sinek

58. “Don’t freak yourself out by what other people have. They don’t have what you’ve got.” – Simon Sinek

59. “Profit isn’t a purpose, it’s a result. To have purpose means the things we do are of real value to others.” – Simon Sinek

60th Simon Sinek Quote: “The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.” – Simon Sinek

61. “True love is when both people think they have the better half of the deal.” – Simon Sinek

62. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

63. “The future is only scary if we try to avoid it.” – Simon Sinek

64. “The only way to ‘find out if it will work out’ is to do it.” – Simon Sinek

65. “Vision is the ability to talk about the future with such clarity it is as if we are talking about the past.” – Simon Sinek

66. “We should never let reality interfere with our dreams. Reality can’t see what we can see.” – Simon Sinek

67. “If you can clearly articulate the dream or the goal, start.” – Simon Sinek

68. “Let us not attack those who disagree. Let us defend those who follow.” – Simon Sinek

69. “Don’t give to get. Give to inspire others to give.” – Simon Sinek

70. “Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.” – Simon Sinek

71. “Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.” – Simon Sinek

72. “Safe is good for sidewalks and swimming pools, but life requires risk if we are to get anywhere.” – Simon Sinek

73. “Failure is not tied to money; it is a mindset. Failure is when we accept the lot we are given.” – Simon Sinek

74. “We crave explanations for most everything, but innovation and progress happen when we allow ourselves to embrace uncertainty.” – Simon Sinek

75th Simon Sinek Quote: “Pushing yourself to be the best is unsustainable. Simply push yourself to be better than the day before.” – Simon Sinek

76. “The next time someone starts listing all the reasons an idea won’t work or can’t happen, ask them to give 3 reasons it can.” – Simon Sinek

77. “Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.” – Simon Sinek

78. “We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.” – Simon Sinek

79. “Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.” – Simon Sinek

80. “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?” – Simon Sinek

81. “Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.” – Simon Sinek

82. “Don’t wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.” – Simon Sinek

83. “We don’t learn much when everything goes right. We learn the most when things go wrong.” – Simon Sinek

84. “Focus on where you’re going and you’ll know what steps to take. Focus on the steps you’re taking and you won’t know where you’re going.” – Simon Sinek

85. “Putting yourself first is not selfish. Quite the opposite. You must put your happiness and health first before you can be of help to anyone else.” – Simon Sinek

86. “Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.” – Simon Sinek

87. “Optimists focus on the place they are going. Pessimists focus on the obstacles along the route. To become an optimist simply look ahead.” – Simon Sinek

88. “When we have a clear sense of our destination, we can be flexible in the route we take to reach it.” – Simon Sinek

89. “Never opt for change simply to leave something you don’t like. Change works best when you go toward something, even if it is the unknown.” – Simon Sinek

90th Simon Sinek Quote: “It’s better to have a great team than a team of greats.” – Simon Sinek

91. “Risk deters those who see what they could lose. Those focused on the gain see it as a necessary part of their journey, even if the possibility of loss exists.” – Simon Sinek

92. “Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.” – Simon Sinek

93. “The goal is not simply to ‘work hard, play hard.’ The goal is to make our work and our play indistinguishable.” – Simon Sinek

94. “We have no choice, we must all die. How we live, however, is entirely of our choosing.” – Simon Sinek

95. “If you care, do something. If you don’t care, please stay out of the way of those who do.” – Simon Sinek

96. “I cannot tell you on a day to day basis that there’s a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.” – Simon Sinek

97. “I know if I persist it will pay back in dividends and it always does. What starts to happen is like exercise, the pain goes away. It starts to get easier and the weight starts to get lighter and people start to notice a difference in you and you start to notice a difference in yourself. You find your ability to make decisions is easier; you find you are inspired more often. You find your success increases. You find that your random moments when you’re in the flow are no longer random and you can control them. Other people notice the difference.” – Simon Sinek

98. “The difference between those who do and those who don’t is that those who don’t believe it when they are told they can’t.” – Simon Sinek

99. “Progress and innovation happen when you set unrealistic goals.” – Simon Sinek

100. “The goal of life is not to have our lives mean something to ourselves. The goal of life is to have our lives mean something to others.” – Simon Sinek

If you like these Simon Sinek quotes then please share this post with friends. Which quote is your favourite? Let me know in the comments below.